digisquad360.com

SEO

Search Engine Optimisation

Why is SEO matters for your business?

SEO is the art and science of improving your website to increase its visibility in organic (non-paid) search engine results. Think of it as a digital foundation for long-term, sustainable growth.

What we do as part of an SEO project

An SEO project is a continuous process of improving your website to earn more relevant traffic and customers from search engines like Google. It’s not a one-time task but a strategic marketing channel.

OUR STRATERGIES

By strengthening all 5 pillars, we build a web property that is both user-friendly and search-engine-friendly, designed for long-term growth.

  • Comprehensive Audit: 
    Technical, on-page, and backlink analysis of the current website.

  • Competitor Analysis: 
    Identifying what top-ranking competitors are doing successfully.

  • Keyword Research & Mapping: 
    Discovering the terms our target audience searches for and mapping them to specific pages on the site.

  • Goal Setting: 
    Defining KPIs (Key Performance Indicators) like target rankings, traffic growth, and lead generation.

  • On-Page SEO: Optimizing title tags, meta descriptions, headers, and internal linking structure across key pages.

  • Content Gap Analysis: Identifying topics and questions we aren’t currently covering but our competitors are.

  • Content Creation: Developing new, high-quality pages, blog articles, and guides designed to rank for target keywords and fulfill user intent.

  • Content Optimization: Updating and improving existing content to make it more comprehensive and current.

  • Crawlability Audit: Ensuring search engine bots can access and understand all important pages.

  • Site Speed Improvement: Optimizing images, code, and server response times.

  • Mobile-First Optimization: Guaranteeing a flawless experience on mobile devices.

  • Indexation Management: Using tools like robots.txt and meta tags to control what search engines index.

    • Link Building & Outreach: Strategically earning backlinks from relevant, authoritative websites through content partnerships, digital PR, and relationship building.

    • Local SEO (if applicable): Optimizing and managing Google Business Profile listings and local citations.

    • Brand Monitoring: Tracking mentions and building brand visibility.

    • Performance Tracking: Using analytics tools (e.g., Google Analytics, Search Console) to monitor traffic, rankings, and conversions.

    • Regular Reporting: Providing clear monthly reports that connect SEO efforts to business outcomes.

    • Continuous Improvement: Using data insights to refine our strategy, tackle new opportunities, and adapt to algorithm changes.

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