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Search Engine Optimisation
Why is SEO matters for your business?
SEO is the art and science of improving your website to increase its visibility in organic (non-paid) search engine results. Think of it as a digital foundation for long-term, sustainable growth.
- Increased Qualified Traffic
- Cost Effective Marketing
- Builds Trust & Credibility
- 24/7 Lead Generation
- Technical SEO
- Outpace your competition
What we do as part of an SEO project
An SEO project is a continuous process of improving your website to earn more relevant traffic and customers from search engines like Google. It’s not a one-time task but a strategic marketing channel.
OUR STRATERGIES
By strengthening all 5 pillars, we build a web property that is both user-friendly and search-engine-friendly, designed for long-term growth.
Phase 1 (Discovery & Stratergy)
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Comprehensive Audit:
Technical, on-page, and backlink analysis of the current website. -
Competitor Analysis:
Identifying what top-ranking competitors are doing successfully. -
Keyword Research & Mapping:
Discovering the terms our target audience searches for and mapping them to specific pages on the site. -
Goal Setting:
Defining KPIs (Key Performance Indicators) like target rankings, traffic growth, and lead generation.
Phase 2 (On site optimization & Content Creation)
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On-Page SEO: Optimizing title tags, meta descriptions, headers, and internal linking structure across key pages.
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Content Gap Analysis: Identifying topics and questions we aren’t currently covering but our competitors are.
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Content Creation: Developing new, high-quality pages, blog articles, and guides designed to rank for target keywords and fulfill user intent.
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Content Optimization: Updating and improving existing content to make it more comprehensive and current.
Phase 3 (Technical SEO & Site structure)
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Crawlability Audit: Ensuring search engine bots can access and understand all important pages.
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Site Speed Improvement: Optimizing images, code, and server response times.
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Mobile-First Optimization: Guaranteeing a flawless experience on mobile devices.
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Indexation Management: Using tools like robots.txt and meta tags to control what search engines index.
Phase 4 (Off site & Authority Buildings))
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Link Building & Outreach: Strategically earning backlinks from relevant, authoritative websites through content partnerships, digital PR, and relationship building.
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Local SEO (if applicable): Optimizing and managing Google Business Profile listings and local citations.
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Brand Monitoring: Tracking mentions and building brand visibility.
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Phase 5 (Monitoring, Reporting, Iteration)
Performance Tracking: Using analytics tools (e.g., Google Analytics, Search Console) to monitor traffic, rankings, and conversions.
Regular Reporting: Providing clear monthly reports that connect SEO efforts to business outcomes.
Continuous Improvement: Using data insights to refine our strategy, tackle new opportunities, and adapt to algorithm changes.